There are more than 7,000 tropical islands in the archipelago of the Philippines, with idyllic palm-fringed beaches and coral reefs teeming with fascinating wildlife - as well as classically beautiful rice-terraces, crumbling colonial towns and lively fiestas throughout the year.
Yet almost all have managed to slip off the tourism radar over the past few years. Why?
Active volcanoes, tales of political corruption and isolated terrorist activity have all helped darken the image of the country as a safe holiday destination. Yet the Foreign & Commonwealth Office travel advisory for the Philippines is no more cautious than that for many other more popular destinations - and that is as it should be.
Remnants of past Filipino battles are plentiful. I landed in the capital, Manila, which is littered with the megalomaniacal mistakes of the former dictator Ferdinand Marcos - gigantic, dysfunctional buildings that stand empty and are little more than talking pieces for tourists, of which there are admittedly few.
The city also has 400-year-old churches, courtesy of the Spanish occupation; a baroque Spanish fort with cannons pointing towards the sea; and a Chinese cemetery, whose mausoleums are as big as houses - air-conditioned and with full-time maids.
I was advised that, if I wanted to behave less like a tourist and more like a local, I should go "malling" in one of the dozens of shopping complexes.
On Saturday nights, Catholic masses are held in the malls so that shoppers need not interrupt their purchasing to attend church.
Shopping malls are just one legacy of the Americans, who governed the Philippines for nearly half of the 20th century. Another is the fleet of old American army Jeeps, now brightly painted and operating as sturdy public buses.
And what better illustration of the indomitable Filipino spirit: take a relic of war, paint it a rainbow of colours, add some shiny chrome fixtures, hang a crucifix to the rear-view mirror - and away you go.
Banaue
Drive north out of Manila, away from the malls and burger joints, towards the mountainous Cordillera. Fields of papaya, sweet potato and sugarcane filled the landscape, growing twice as high as any that have been seen elsewhere.
Since the massive eruption of Mount Pinatubo in June 1991 farmers have benefited from fertile ash in the soil, giving rise to record-breaking harvests.
Climb slowly into the lush, terraced hills. Grains of rice had been arranged to dry on the tarmac road after a vicious typhoon had swept through the area the week before, drenching the crops.
Local people clear rockfalls with shovels and pickaxes, and a shrine of flowers are laid to a family of 10 whose roadside home had been swept away in a landslide.
The dramatic rice terraces at Banaue are 2,000 years old and the crowning achievement of the indigenous Ifugao people, known for their beguiling chanting (called hudhud) of ancient epic tales, and the engineering feat of hand-cutting tiers into the steep mountains.
Both their oral tradition and the iconic landscape are on the Unesco World Heritage List.
But the strongest reason to journey here is the unaffected warmth of the people; this is South-East Asia as you rarely see it.
Along the trails you can meet children of all ages: young girls carrying baby brothers; others with baskets of pumpkins and peppers to sell at the market; some in school uniform, shyly casting their eyes down.
At Banga-an, women can be seen winnowing bundles of rice, flipping up flat baskets to dispose of the chaff, while others mill the grain in giant, stone pestles. Tiny children play tiddlywinks with flattened 7 Up bottle tops, stopping to wave and practise their English - another legacy of the Americans.
Palawan
Palawan, known for its karstic island outcrops and rich marine life. It was as though someone had plucked the florets from a giant broccoli and thrust them stem-first into the Sulu Sea. As we came into land, I made out craggy limestone cliffs, clad in spindly trees, with flying buttress-like rock formations.
El Nido is on the northern tip of the island, with resorts so exclusive they have their own airstrip. The Lagen Resort has villas in the forest, on the beach or on stilts over water, but it is all rather manicured and I preferred the simple wood-and-thatch rooms at the lesser, four-star Miniloc.
It is the perfect place to choose your Desert Island Discs - or to sit at the bar watching swiftlets swooping over sunbeds, catching flies on the wing while emitting their soft pipsqueak call. It is for these tiny creatures that this area is named. Their nests (nidos in Spanish) are the key ingredient in bird's nest soup, and can fetch £1,500 per kg (2.2lb).
Jacques Cousteau said that Palawan was the most beautiful place he had ever explored, so it is hardly surprising that tourists spend most of their time underwater. For divers, there are spectacular drop-offs, limestone caves and whole fleets of wrecks to seek out.
Even snorkellers are spoilt. In the shallow, coral gardens of the house reef can be found large schools of jacks, each as big as a placemat, with ballooning shoals of ox-eyed scad and startlingly oversized Napoleon wrasse.
In the lagoons, reached by swimming underwater through tiny channels, you can come across baby reef sharks patrolling in the dark shadows and almost bump into needlefish hovering at the surface.
Boracay
Probably the Philippines' best-known destination - worshipped by backpackers, diving students and, more recently, South Korean honeymooners - Boracay's White Beach regularly features among the world's top 10. Two and a half miles of fine white sand, which looks more like icing sugar and feels more like cotton wool, is fringed by a mere ripple of turquoise.
Mind you, Boracay is no desert island.
It has five-star establishments such as the luxurious Discovery Shores, and a Shangri-La due to open in the early autumn.
Set back from the waterfront are dozens of low-rise restaurants, bars and cafés serving every cuisine, from Greek to Mexican, Italian to Chinese. Favourites along this stretch include Calypso - a dive centre by day, buzzing sports bar by night; Summer Place, which draws the bright young things for sundowners; and Fridays hotel at the northern end of the beach, with the softest sand and the best views of the Panay hills.
Strong winds on the other side of the island have made Boracay a hub for kitesurfing, with excellent conditions for sailing, parasailing and windsurfing too. There is an 18-hole golf course as well as well-regarded dive centres offering boat trips to nearby reefs and advanced-level certification.
Throughout the day, massage therapists wander along the beach, offering hilot treatments, the ancient Filipino massage. For all its unchecked development, Boracay still reminds me of Thailand before The Beach was even conceived.
Bohol
Cebu, smack in the middle of the Philippines, to travel by boat to Bohol, a sleepy, tropical island across the Camotes Sea.
Taxi-drivers enthusiastically explain the island. "We are the religious heartbeat of the Philippines," he said, smiling in his rear-view mirror. "My wife goes to church six times a week, so we are definitely going to Heaven." "How about you?" I asked.
"She goes for me," he said, laughing.
All taxi-drivers must have religious texts painted upon their vehicles.
As well as Catholicism, the Spanish left behind some inspired religious architecture: the churches are built with pitted bricks, made of coral, and plastered with a mixture of lime, sand and egg white. Shells are pressed into the walls for decoration.
Yet for all its godliness, Bohol moves to a typically relaxed island beat: fishermen seemed to spend more time fixing their nets than out at sea; the museums were all closed during advertised opening hours; and at every restaurant, someone invariably pulled out a guitar.
But as with most of the islands in the Philippines, what tourists really come here for is the underwater treasures. The reefs are charged with some of nature's most humbling creatures, from fearsome hammerheads to giant, but gentle, whale sharks.
The secret to the Philippines is far beyond the headlines - it's in what lies beneath.